Founded in 2007, Collective Impact is a unique non-profit organization whose mission is to bring constructive change to people. We recognize that all people are connected, and believe that, if we work together, we can develop inventive solutions to the issues facing our community. Collective Impact serves as an incubator for innovative programs . We aim to nurture innovative solutions to society’s most pressing issues. We provide resources and  support to organizations so they can focus on developing their programs. Together we can make an impact.

The programs in our organization – Magic Zone, Mo’MAGIC, Ella Hill Hutch Community Center – may focus on different work, but they share a common goal: to create a positive impact on our local communities and the people they support. We partner with other organizations, agencies, and programs who share our vision.

We understand that through education, people and communities can become empowered to transform their lives and situations. We provide the support and resources to help people of all ages become self-reliant, whether they are at-risk youth living in public housing or families who need information about nourishing food, and how they can live a healthier life.

At Collective Impact, we recognize that the future of our children and our communities are at risk. We are taking action today that will help us realize positive changes tomorrow.




CEO, Heffernan Group


F. Michael Heffernan III, CEO

As CEO of Heffernan Insurance Brokers, Mike Heffernan is involved in all aspects of company operations, including sales and client management. In addition, Mike seeks out merger partners and affiliates to expand the base and scope of the company. He serves on many insurance company advisory boards and believes strongly in the education of the consumer.

Mike started working in insurance at age 22, as an intern for Lloyds and then as an underwriter for Aetna. After several years, Mike became a producer with a national insurance brokerage, where he consistently ranked in the top 10 for sales. At 29, Mike purchased a struggling insurance brokerage that had financial problems and 10 employees. That company, now Heffernan Insurance Brokers, has since grown to over 420 employees, with 6 branches in California and additional offices in Portland, OR; St. Louis, MO; and Manhattan.

In 2011, Mike was named a ‘Most Admired CEO’ by the San Francisco Business Times. He serves as a board member for Vision of Hope, Collective Impact (a nonprofit Mike founded which serves underprivileged middle school children living in public housing in San Francisco) as well as PreCare, Patra, Santa Clara Board of Regents and the Heffernan Foundation.

Heffernan Foundation’s mission is to serve nonprofits that provide direct support and services to local communities in the areas of shelter, food, education & preservation of the environment. Heffernan’s Charitable Giving Program offers volunteer opportunities for Heffernan staff and their families, including offsite volunteering and employee matching of charitable contributions. Annually, Heffernan employees volunteer approximately 5000 hours of their time to community causes. In July 2011, Heffernan fielded the second largest group (42) to participate in the Avon Breast Cancer Walk SF, raising over $87,000 for the cause. With a strong commitment to nonprofits, in 2011 Heffernan gave 22% of its profit to charity.


JEN MAHONEY, Board Treasurer

Heffernan Insurance Brokers

Jen Mahoney was born and raised in Marin County, California. She obtained a degree in Chemical Engineering from University of California Berkeley in 2004. After graduation, she became a staff engineer for a Bay Area environmental consulting firm. Jen has always had an interest in giving back to the community and has been involved with various non-profits. So, in 2006, Jen joined Heffernan Insurance Brokers as an executive assistant to the CEO in order to learn more about business and participate in the non-profit world. Heffernan Insurance Brokers is recognized for its consistent involvement in numerous community non-profits. Jen has been actively involved in the formation of Collective Impact. Jen’s commitment, knowledge and intelligent outlook are an asset to the Board of Directors for Collective Impact.



Cynthia Traina

Cynthia Traina is a public relations and social media consultant who has worked with early-stage lifestyle clients throughout the Bay Area. After settling in San Francisco after working on the 1980 presidential campaign, she transitioned to a career in public relations where she worked Ten Speed Press and built a successful publicity consultancy. As a daughter of immigrants, she’s an avid explorer of cultures and has worked overseas as an account director for Hill & Knowlton in Singapore and in Italy as a freelance publicist. Traina has a keen interest is serving both members of her community and her profession. She does pro-bono publicity for Collective Impact and promotes other programs that ensures children’s access to quality education through her work with Gateway Charter School and Breakthrough Collaborative. In addition, she serves as the communications the social media chair for the San Francisco Professional Food Society. Traina graduated from Rockford University with a degree in political science.



Ariel Kelley is an attorney in San Francisco. She received both her MBA and Doctor of Jurisprudence degrees from Golden Gate University in San Francisco. Ariel was the Student Bar Association president of her law school and received the Jordan achievement award for service and contribution upon graduation. Originally from Eugene, Oregon, Ariel is an alumna of the University of Oregon. She received her BS in Business Administration in 2005 and spent three years cheerleading for the Oregon Ducks. While at the University of Oregon, Ariel spent a semester studying international business in Paderno del Grappa, Italy. She first found her passion for politics as an Oregon campus leader on John Kerry’s campaign for President. Ariel is now an active community leader in San Francisco. She is a director of the Marina Community Association and sits on the board of directors of the Golden Gate University Alumni Association. In addition, Ariel is an advocate for at-risk youth and acts as the Bay Area liaison for the Playmakers program at the Foundation for Global Sports Development.



Monetta White is Managing Partner of 1300 on Fillmore, a full service restaurant in the Fillmore District. 1300 on Fillmore opened in 2007, and has approximately 35 employees. Monetta heads all operations, finance, marketing, and investor relations. She has served as Vice President of the Fillmore Community Benefit District, and was instrumental in the Fillmore District revitalization and marketing of the district.

Prior to opening 1300 on Fillmore, Monetta ran her own event marketing firm that partnered with marketing firm Opts Ideas, producing top events, from Microsoft to Wall Street. Monetta is a native of San Francisco, CA.



Paul Andrews joined Melvin Mark in 2010. He currently represents both landlords and tenants in Portland neighborhoods from Hayden Island to the Pearl District to Sunset Corridor. He grew up in the family business, and spent many Saturdays going to the office with his dad. Paul appreciates how much he learns and grows from his colleagues, clients, and friends. The outdoors enthusiast combines an outgoing personality with an analytical side– he works backward on each project, setting an end goal first then charting a plan of action that helps clients reach their objective. “My job is to develop a foundation in which clients have all the relevant information they need to make informed decisions for themselves.”

The grandson of Melvin Mark Companies founder Melvin “Pete” Mark and youngest son of Melvin Mark executive Scott Andrews, Paul got his start in the competitive Bay Area commercial real estate market with Ritchie Commercial in San Francisco and San Jose, Calif. After graduating magna cum laude from  Santa Clara University, Paul spent three months at the National Outdoor Leadership School in Wyoming, where he learned to lead mountaineering, rock climbing, and canoeing expeditions.



Jacqueline is a lobbyist at San Francisco’s largest lobbying firm, Platinum Advisors. Her portfolio includes world renowned engineering firms, software companies, transportation companies, advertising and more. She has worked closely with her clients to successfully secure work with many city agencies including the San Francisco Public Utilities Commission, the San Francisco Municipal Transportation Agency, San Francisco International Airport, an Francisco Department of Public Works, Department of Building Inspection, the Department of Technology, City Administrator’s Office and more. She has worked on several of the most difficult procurements the city has seen including advertising, software, parking meters and infrastructure projects.

Jacqueline has also served on the fundraising committees for several of the most recent bond and ballot measures including the Emergency Services and Response Bond 1 and 2, the Street Paving Bond and Save Hetch Hetchy.

Prior to joining Platinum Advisors, Piccini ran former Arizona Governor Napolitano’s office on Arizona-Mexico relations. In this capacity she advised Napolitano and her administration on policy issues related to international affairs including infrastructure, immigration, border security, agriculture, environment and more.

Additionally, she served as Director of the Arizona-Mexico Commission, a non-profit that engaged top businesses in Arizona and Mexico in the development of policy and fundraising.



Following a more than decade-long career trading corporate and treasury bonds in New York and London—where she was a feminist pioneer on Wall Street—Nancy has dedicated her professional life as a board member, advisor, and advocate to enhancing the lives of children and the disadvantaged.
Nancy has worked successively with these iconic organizations in New York and San Francisco: (1) THE GILLEN BREWER SCHOOL, a groundbreaking early learning institution for children with language, emotional, developmental, or learning disabilities; (2) THE LITTLE SCHOOL, a relationship-based inclusive pre-school committed to providing a nurturing environment; (3) CONVENT & STUART HALL, a K-12 international network school (where her son Ryan spent his formative years); (4) PROJECT OPEN HAND, a nonprofit organization that provides nutritious meals with love to seniors and the critically ill, where (in addition to chairing the Board and continuing to serve on the Honorary Board).
Nancy Conceptualized and co-founded the annual Plate-to-Plate Race at SF Giants AT&T Park, now evolved into a 5K / 10K / half-marathon with more than 15,000 runners; and (5) THE ORIGIN PROJECT, a nascent initiative she conceptualized and co-founded with her friend author and filmmaker Adriana Trigiani, that seeks to inspire young people in Virginia to release their inner voices through the craft of writing about their unique origins in Appalachia.
Beginning in 2016—continuing an almost 20-year friendship and collaboration with Sheryl Davis (Ryan’s kindergarten teacher)—Nancy has expanded her vocation to embrace COLLECTIVE IMPACT.


Sheryl Evans Davis, Executive Director

Sheryl Evans Davis was born in Denison, Texas, but she grew up in the San Francisco Bay Area. Mrs. Davis earned her BA degree from San Francisco State University and her Master’s in Public Administration from the University of San Francisco. She began her career as an educator, working in private schools and volunteering in community centers in the Western Addition. Early on in her career, Mrs. Davis became well acquainted with the disparity between the two of resources, experiences, expectations and opportunities. This awareness prompted Mrs. Davis to develop out-of- school time programs for Western Addition youth that linked with the private schools to offer support with homework, enrichment classes as well as access to quality programs. Mrs. Davis has served as a legislative aide for the District Supervisor focusing on public housing issues, building collaboration amongst service providers, public safety, economic and workforce development and youth issues. In addition, Mrs. Davis served on the Fillmore Community Benefits District, Redevelopment Agency’s Western Addition Citizen Advisory Committee, SFPD Fair and Impartial Policing Advisory Committee, SFPD Community Policing Advisory, and The SF Census Complete Count Committee. She currently serves as the co-facilitator for the Workforce Investment Citizen’s Advisory Committee. Mrs. Davis is the founding director of the Mo’ MAGIC collaborative. The collaborative launched in 2006 with the purpose of convening various stakeholders to address community issues. The group meets twice a month to develop and implement solutions facing the Western Addition neighborhood around economic development, social justice, education and community health. Through these efforts hundreds of youth are supported during the summer months and stronger partnerships between community based organizations, government, residents and businesses have been formed.


E’rika Chambers, Director of Education

E’rika Chambers joined the Magic Zone team in June 2011 as Teen Program Lead, and currently serves as Education Director. Before joining the organization she spent 8 years at Schools of the Sacred Heart in several capacities. Prior to that E’rika spent 10 years with the San Francisco Boys and Girls Club. E’rika received both her Bachelors and Masters Degrees from Cal State Hayward in General Education and History. E’rika’s experience working with inner city children was the catalyst for her career in After School and Summer Learning Programs, which enable her to provide youth with the skills and resources needed to compete in the modern world.

E’rika grew up in the Western Addition and understands the need for those who are successful to “give back”, and dedicates her life to mentoring children, and guiding them to the right path.


Kimiah Tucker, Director of Workforce

Kimiah Tucker grew up in San Francisco’s Bayview Hunters Point district where violence, drugs and crime were notorious. Rather than succumbing to these pitfalls, Ms. Tucker developed a desire to help those in her community, especially youth, seek a better life. Kimiah chose to lead by example, obtaining a Bachelor’s degree in Justice Studies with a concentration in Juvenile Delinquency from San Jose State University, and a Master’s Degree in Social Work with a concentration in Children, Youth & Families from Clark University, Atlanta. She is currently working toward obtaining her LCSW. Kimiah has over 10 years of experience in case management, having led case management teams.. She has worked with emancipated youth living in transitional housing in the Contra Costa area, taught incarcerated youth at San Francisco’s Youth Guidance Center, and she has served as a mentor and supervisor for interns from the inner city of San Francisco at The Center For Young Women’s Development. While living in Atlanta, GA, Kimiah served as the lead therapist on therapeutic intervention teams for youth and adults. Her dearest work to date has been teaching in San Francisco’s Youth Guidance center (juvenile hall) where she coaches young women on self- love, respect, and self-belief despite past or present obstacles. Currently, Kimiah serves as the Transitional Age Youth (TAY) Workforce Director of Magic Zone, located in the Western Addition, servicing 18 to 24 year old young adults from all over San Francisco. Kimiah attributes her focus and determination to succeed to God, and her awesome parents Kevin & Kim Tucker. Kimiah’s passion for youth and young adults keeps her busy as she is always looking for any opportunity to lend a helping hand.